Tips for Handmade Business Owners {Taradara Made It}

I am so thrilled to share a very talented lady with you today.  Tara is a creative genius, and she has built her own successful sewing business.  If you haven't seen her incredible products, go check out her shop!  I own one of her business card holders and adore it! 

Today, Tara is sharing some incredible tips for handmade business owners.  So if you own your own etsy shop, Tara is sharing some incredible tips!

******************

Hi Oopsey Daisy fans!

I'm Tara from Taradara Made It

taradara

Not sure how many of you are Etsy shop owners or if you have been thinking about opening a shop on Etsy, but I wanted to talk today a little bit about marketing yourself and your shop. It's hard to have an online store and not have a product for people to touch, feel, and squeeze or smell ... and actually sell it online. So it is really key to have some marketing/advertising ideas to help you through.

etsy

Many of us are doing what we love and trying to make it, so we don't have a lot of expendable money to spend on marketing. We have to be smart where we put our money. We have to really think about the ROI {return on investment} before we put out the money on our marketing. The saying is true, "To make money, you have to spend money". Yes, very true, BUT, don't throw it away. You may make some mistakes along the way, however, you will LEARN very quickly from those mistakes because why? Because it cost you MONEY. Don't let it get you down, pick up your bootstraps and MOVE ON. I'm not saying not to pay for advertising, however, be smart on where you put your advertising money. If you're advertising on other blogs, don't be afraid to ask what their monthly stats are. YOU need to take care of yourself and decide for yourself where to advertise.

How about we talk about a couple of FREE ways to market or advertise your shop?

We've all heard this one ... WORD OF MOUTH. The BEST advertising one could ask for!!! Getting your product in someone's hands and having them rave about it! Not only do I send my customer what they ordered, I will often put a small little extra something in with the order, just as a thank you ... customers LOVE that! I ALWAYS handwrite a little note thanking them on their invoice {people LOVE the personalization of the handwritten note}. I ALWAYS include 3-4 business cards so they can pass them along to their friends. And I ALWAYS offer my new customers a discount on their next order with a coupon code. So, these are just a few little things you can do on an order that might just trickle through at the beginning, but watch what it'll do for you in the future. {great ROI that doesn't cost a whole lot}

Become friends with other bloggers. You'll be surprised at how many of us will gladly do a post or advertise your shop for FREE! Don't be afraid to reach out, all they can say is no. But, please please please don't let that stop you from asking!!! Or do a trade ... advertise their shop and they advertise yours. {it's free}

Another FREE way to advertise or marketing yourself is FACE TO FACE. No, it's not online, however, we have become so focused on social media for marketing {which is still amazing} to where it has taken focus off of face to face marketing. If you are your only marketer for your business, I think you know what you need to do. I've become so tired of not speaking up when people ask me what I do or when they think I'm only a stay at home mom. I've come up with an 'elevator pitch', if you will, and I USE IT. I used to think that others didn't want to hear about another mom who has a home business ... well, screw it, I have one and I'm going to tell them about it {pardon the language}. Don't get me wrong, I do have tact and don't go around self promoting inappropriately. Be proud of what you do and not ashamed to let the world know what it is that you do! YOU ARE AWESOME!!

face to face{there is great opportunities to market yourself face to face right here!!!}

Here's an example of what I would do: Standing amongst other parents waiting to pick up from elementary school, a conversation would start up regarding our day. {Keep in mind my boy just started kindergarten so I don't know a lot of the moms yet} When it came to me, I would tell them that that I sewed all afternoon and that I have a sewing business. Then, they say, "Oh, what do you make?" and I go for it and tell them all my products lines I have. Sometimes I will have my wallet with me and I'll bring it out and SHOW them. They LOVE that stuff! They are able not only hear about it, but touch it, see it, and feel it. If you don't make something that you can readily have available with you, just go with the verbal conversation and HAVE A CARD WITH YOU. You'll be surprised as they will ask you for one most of the time!

taradara business card{my business card}

This leads me to my next point, ALWAYS HAVE YOUR CARDS WITH YOU. You don't have to carry a bunch, just a few wherever you go. Who else is doing it for you? Right?

Well, I hope this helps you a little bit.

Thank you, Alison for letting me be a part of your blog for a day! I look forward to reading comments and answering any questions you all might have. I will be happy to answer them as they come in.

xo Tara

Win 3 Customized Headbands {Craft Anyway!} – Now Closed

This giveaway is now closed.  Congratulations to the winner, Brandy Miller

Today's giveaway is perfect for mommies and grandmas of little girls!  Let me introduce you to the Craft Anyway! shop.

 

Craft Anyway! is a darling accessory etsy shop!  Trina is the sweet owner of this shop, and she is SO talented.  She specializes in creating customized headbands and barrettes.  It can be tough to find customized accessories these days!  I have been browsing her shop, and here are a couple of CUTE finds:

This yellow ricrac flower headband is so sunshiney and happy.

I love the argyle button on this white ricrac headband.  I would wear this one in a heartbeat!

This pink and purple headband screams all girl!

If you want to go ahead and purchase headbands from Craft Anyway!, use code "oopseydaisy15" at checkout.  You can get an extra 15% off all the way through September.  What a fun gift for a little girl!  And remember that you can customize a headband to match an outfit! Genius.

PLUS Trina is also giving away 3 custom headbands!  How cool is this?!  You can customize your own headbands with your own little girl in mind!

Here is how you can win your very own set of 3 custom headbands:

Please leave a separate comment for each entry.

1.  Visit the Craft Anyway! etsy shop and describe a custom headband you would love to win.  Let me know in a comment.

2.  "Like" the Craft Anyway! Facebook page.  Trina is just getting her Facebook page started--so go show her some love.  Let me know in a comment.

3.  Follow Oopsey Daisy or let me know that you already do.

This giveaway will end on Wednesday, August 31 at midnight.

As always, giveaways will be announced via Facebook and Twitter and winner will be e-mailed directly.

Good luck my friends!  I can't wait to see who wins these cute headbands!

Related Posts Plugin for WordPress, Blogger...