Tips for Handmade Business Owners {Taradara Made It}

I am so thrilled to share a very talented lady with you today.  Tara is a creative genius, and she has built her own successful sewing business.  If you haven't seen her incredible products, go check out her shop!  I own one of her business card holders and adore it! 

Today, Tara is sharing some incredible tips for handmade business owners.  So if you own your own etsy shop, Tara is sharing some incredible tips!

******************

Hi Oopsey Daisy fans!

I'm Tara from Taradara Made It

taradara

Not sure how many of you are Etsy shop owners or if you have been thinking about opening a shop on Etsy, but I wanted to talk today a little bit about marketing yourself and your shop. It's hard to have an online store and not have a product for people to touch, feel, and squeeze or smell ... and actually sell it online. So it is really key to have some marketing/advertising ideas to help you through.

etsy

Many of us are doing what we love and trying to make it, so we don't have a lot of expendable money to spend on marketing. We have to be smart where we put our money. We have to really think about the ROI {return on investment} before we put out the money on our marketing. The saying is true, "To make money, you have to spend money". Yes, very true, BUT, don't throw it away. You may make some mistakes along the way, however, you will LEARN very quickly from those mistakes because why? Because it cost you MONEY. Don't let it get you down, pick up your bootstraps and MOVE ON. I'm not saying not to pay for advertising, however, be smart on where you put your advertising money. If you're advertising on other blogs, don't be afraid to ask what their monthly stats are. YOU need to take care of yourself and decide for yourself where to advertise.

How about we talk about a couple of FREE ways to market or advertise your shop?

We've all heard this one ... WORD OF MOUTH. The BEST advertising one could ask for!!! Getting your product in someone's hands and having them rave about it! Not only do I send my customer what they ordered, I will often put a small little extra something in with the order, just as a thank you ... customers LOVE that! I ALWAYS handwrite a little note thanking them on their invoice {people LOVE the personalization of the handwritten note}. I ALWAYS include 3-4 business cards so they can pass them along to their friends. And I ALWAYS offer my new customers a discount on their next order with a coupon code. So, these are just a few little things you can do on an order that might just trickle through at the beginning, but watch what it'll do for you in the future. {great ROI that doesn't cost a whole lot}

Become friends with other bloggers. You'll be surprised at how many of us will gladly do a post or advertise your shop for FREE! Don't be afraid to reach out, all they can say is no. But, please please please don't let that stop you from asking!!! Or do a trade ... advertise their shop and they advertise yours. {it's free}

Another FREE way to advertise or marketing yourself is FACE TO FACE. No, it's not online, however, we have become so focused on social media for marketing {which is still amazing} to where it has taken focus off of face to face marketing. If you are your only marketer for your business, I think you know what you need to do. I've become so tired of not speaking up when people ask me what I do or when they think I'm only a stay at home mom. I've come up with an 'elevator pitch', if you will, and I USE IT. I used to think that others didn't want to hear about another mom who has a home business ... well, screw it, I have one and I'm going to tell them about it {pardon the language}. Don't get me wrong, I do have tact and don't go around self promoting inappropriately. Be proud of what you do and not ashamed to let the world know what it is that you do! YOU ARE AWESOME!!

face to face{there is great opportunities to market yourself face to face right here!!!}

Here's an example of what I would do: Standing amongst other parents waiting to pick up from elementary school, a conversation would start up regarding our day. {Keep in mind my boy just started kindergarten so I don't know a lot of the moms yet} When it came to me, I would tell them that that I sewed all afternoon and that I have a sewing business. Then, they say, "Oh, what do you make?" and I go for it and tell them all my products lines I have. Sometimes I will have my wallet with me and I'll bring it out and SHOW them. They LOVE that stuff! They are able not only hear about it, but touch it, see it, and feel it. If you don't make something that you can readily have available with you, just go with the verbal conversation and HAVE A CARD WITH YOU. You'll be surprised as they will ask you for one most of the time!

taradara business card{my business card}

This leads me to my next point, ALWAYS HAVE YOUR CARDS WITH YOU. You don't have to carry a bunch, just a few wherever you go. Who else is doing it for you? Right?

Well, I hope this helps you a little bit.

Thank you, Alison for letting me be a part of your blog for a day! I look forward to reading comments and answering any questions you all might have. I will be happy to answer them as they come in.

xo Tara

Related Posts Plugin for WordPress, Blogger...


Comments

  1. Mary Lozano says:

    What great tips…thanks! I lost my job last April and have been seriously thinking of trying to go with my true passion of selling handmade crafts! So was really excited to see this post! Also, thanks to Alison for sharing!

    • Hi Mary!
      You’re welcome! I’m sorry your lost your job, but I’m so glad you’re thinking of selling your handmade products! Let me know if I can help you in any way!
      xo Tara

  2. Thank you for this post! Love it!

  3. Great Tips! As an online shop owner myself this post was very heplful! Thank you for sharing!

    • Natalie! Thanks for stopping by and commenting! It’s always reassuring to hear from other online sellers that your post was helpful to them!
      xo Tara

  4. Thanks for this post. I HAD an esty store but found it really confusing to set up. I just couldn’t do any of the graphis design stuff. And I abandoned it. My mom has become my one and only customer. And I think she’s doing it to “help me out”. But thanks to these tips I’ll now try to market myself better in public.
    I just need to get over my fear of people saying “no”.

    • Heather,
      If you need help, I’d be happy to help you if I can.
      Please don’t let your fear of people saying no hinder your progress! Hey, who knows if you’d even hear no! You’d be surprised!
      xo Tara

  5. These are GREAT tips! I am slowly starting to build my business and build my clientele. It’s slow going and I have been spending money to make money. (I sell hand made crafts & I’m an independent consultant as well). I am learning along the way and I am sure that I will make this business a profitable one! Wish me luck ladies (and gents if any, lol).

    • Tiffany,
      Yes, spending money to make money is something that businesses have to do unfortunately. As long as you really think about where you’re putting your money and you’re tracking your ROI, it’s all good. You’ll figure out, if you haven’t already, where’s the best places to invest in. My only advice it to not go into debt {if you can help it} … tough enough to deal with personal debt! LOL
      xo Tara

  6. Great post! Thanks for the tips! :)

  7. I am so grateful for this post! Thank you for the awesome tips (that I so desperately need). I am just starting out. and have been taking local orders with success in my small town, but I have an etsy shop with nothing in it until I jump in and do it. The date on my shop is Dec. 2010, but it has just been sitting there. I have finally decided to take the plunge next year. I have business cards, but never keep them with me. Thank you so very much!

  8. Hello! This was so informative. Thanks a bunch! I currently do not have business cards and was wondering if you could recommend a good place to purchase them. Thanks again!

    • I dont know about everyone else, but I like VistaPrint.com. It’s great to get you started, because they have plenty of free layouts to choose from and you get 250 for free (just pay shipping).

Speak Your Mind

*

CommentLuv badge